Well, obviously MJ is both crazy and crazy-awesome. But I think this is decidedly crazy-awesomely bad branding! It's black jello bits and soy milk-- get it?
I've never been a fan of the Asian love for blending creamy with gelatinous. (See bubble tea). But they do have these type of drinks at Chen Garden, and KC Tea and Noodle if that's your thing.
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